Taylor & Francis has partnered with the Charlesworth Group to integrate its manuscript submission workflow into WeChat, using the Charlesworth Gateway. Authors based in China submitting articles to over a thousand Taylor & Francis journals will now be able to access regular status updates on their submissions, in Chinese via WeChat.
The Gateway is Charlesworth’s proprietary technology platform. It integrates with STM Publisher platforms and systems and can be connected to any WeChat account. The platform’s analytics service provides real-time data on the engagement of authors with the service and provides WeChat follower analytics.
WeChat has over 1.25 billion monthly active users, as well as a social platform through which it seamlessly offers e-commerce and payments, making it the most widely used social platform in the country. WeChat users expect to be able to engage with brands via the app, and through enhancing the service offered via their WeChat account, Taylor & Francis can create a more engaging community hub for its China-based author community.